Small Business Saturday is an American shopping holiday held during the Saturday after Thanksgiving, during one of the busiest shopping periods of the year. This Saturday is always the last one in November, so falls between November 24 and November 30.

According to Wikipedia, this day was first observed in the United States on November 27, 2010, it is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express.

The first event was created by American Express, in partnership with the non-profit National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Roslindale Village Main Street. In 2010, the holiday was promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders, and also gave rebates to new customers to promote the event

American Express publicized the initiative using social media, advertising, and public relations. Many local politicians and small business groups in the United States issued proclamations concerning the campaign, which generated more than one million Facebook “like” registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday and #smallbizsaturday.

Small Business Saturday is about more than just retail. Errands like getting clothes altered at the neighborhood tailor are simple ways to Shop Small. You can also book an appointment at your local spa or hair salon. Grab a cup of coffee at your local coffee shop.

The iconic Empire State Building’s tower lights will be lit blue on Saturday, November 30, honoring the tenth annual Small Business Saturday.

Small businesses bring an incredible amount of energy and fun to their local communities. They work tirelessly to provide services and products to their customers while maintaining an interesting and alluring presence both in their stores and through their online marketing (especially SEO!)

Join in on the fun, shop small, and stay connected to your community.

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